Image 1 of 4
Image 2 of 4
Image 3 of 4
Image 4 of 4
About the Producers
Nestled at around 1,600 meters above sea level, the Familia de la Cruz Wet Mill is a remote and stunning family-run farm and milling operation owned by Cesar and his wife, Roly de la Cruz. Although they work with ANTARI in Río Tambo, their farm actually sits just outside the border of Junin, in Raimondi, Atalaya, Ucayali—on the edge of an extremely remote and rugged region. Accessing this area involves a full day's drive, traversing steep mountains roads through dense forest, as Ucayali’s landscape shifts from Andean foothills into the Amazon Basin. This remote geography makes transportation and communication challenging, but it also contributes to a unique microclimate good for specialty coffee.
The de la Cruz family speaks Quechua among themselves, with the elder generation not speaking Spanish. They are a dedicated, passionate family, proud of their heritage and deeply invested in their land and coffee. In 2024, they experimented with a special lot of Geisha, applying extended fermentation in parchment form after pulping. The result was an exceptional micro-lot. They plan to continue to experiment with with special processes and fermentation to produce more unique micro-lots, hoping to bring attention to Ucayali’s untapped potential as a specialty coffee region.
Processing
Anaerobic, 10 Weeks Resting
Pulped without water and fermented in bags for 45 hours
Dried coffee form: Pergamino
Drying method: Sun-dried on patios
Price
This coffee was purchased through San Cristobal Coffee Importers.
The FOB price for this lot was $5.15. [FOB price is the total price of the coffee up to the point of departure from the country; it includes farmgate/price paid to the grower, in-country transportation, and the cost of processing and preparation for export. It does not include the price of freight to the US, US warehousing, US customs charges, or the cost of moving coffee with the US.]
During the harvest season from October through May, the New York C price for coffee was an average of $?.??; the $5.15 FOB price for this coffee includes a significant premium for the farmer above the C market price, which reflects the excellent quality of this coffee. After being imported to a warehouse in the consuming country, the United States, the coffee cost was $6.75/lb. The cost of the shipping from the warehouse to our roastery made our final green price $6.81.
Avg. C Price (at the time of harvest): $?.??
F.O.B Price: $5.15
Ex-Warehouse: $6.75
Final Green Price: $6.81
Read more about terminology, definitions and Whiptail’s Transparency mission here.